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Thats marketing. Innovation to me is bringing something new, unseen before, industry changing. Not taking other peoples ideas and putting them together in one package and selling as your own. ;-)
In that case, the SCX10 wasn't innovative at all. I seem to remember Bruisers and Hilux's running around with scale frames and solid axles a long time before Axial came along. Not to mention shiftable transmissions and locking hubs...
The Slash didn't start a short course revolution
The T-Maxx didn't revolutionize nitro trucks
IIRC the Revo was the first vehicle with real time telemetry on your iphone
I must have missed the other 100mph cars on the market
How many scale funny cars with timing trees are on the market?
The UDR is in a league of it's own. Mechanical innovation as well as scale looks.
I'm not a Traxxas fanboy, but to imply they don't innovate and/or shape the industry is ludicrous. They've been conservative over the past few years with new models for sure....I'm not sure what got put in the coffee down there in Texas, but somebody woke up.
And please save the argument about 20 year old designs. The RTR kiddie cars and bashers work fine for noobs which is what they are geared for, have an excellent distribution model, and feed the trough for R&D for new vehicles. Since they are not in bankruptcy protection, I'd say the model works fairly well.
In any case, I don't know that the TR4 is "innovative" per-se, but while the Creeper had diff locks and Gmade ran portals, etc. no one on the market has a truck with all of that combined in a well executed package. Innovation? Borrowing ideas? Call it what you want.
I held out on mine as I have some problems with Traxxas and their business practices, but just caved and picked one up. It's a very well executed truck Not everyone's cup of tea, sure, but what is? I'm impressed in spite of myself. It didn't create the bar, but I'd argue it upped it a little bit.
So who is innovating in our hobby as a whole right now? Who is "changing the industry?" I can think of several small companies like SSD and even Boom doing innovative products, but can't think of anyone major offhand. Big milestones don't come around often.
My 2 cents.