Yes, it did go up $40, with no upgrades. The price doesn't really make it worth it to get anymore IMHO. I just got my 10ii a few months ago, and the quality of it could definitely be better. All four shocks have leaked at least a quarter of the oil it holds (performs decently though), the plastics used are very brittle and soft (especially the rod ends of the links and pivot balls; screws are very hard to screw in on the transmission casing), and the helical gears (in the axles) bind pretty bad to the point the motor pulses under quarter throttle. I will say, that Axial did do a good job of designing its layout, as it crawls very well, has a very low CG, the droop in the shock setting is pretty good, and the kit didn't have any serious issues being put together, but seriously, it's a fairly old platform, so making some adjustments to refine it would definitely help (especially with the helical gears).
Element's new Enduro Builder's Kit 2 is just $10 more (original kit same price) and has much better shocks, higher quality suspension links (with metal instead of plastic pivot balls on the 10ii; bent for higher clearance compared to the straight ones on the 10ii), tuneable overdrive (10ii only has 3 gear fixed), stronger and stiffer plastics, and overall a smoother drivetrain. Of course, the 10ii has more aftermarket parts, but the Element also has decent aftermarket support and requires way fewer upgrades.
https://www.amainhobbies.com/elemen...er-builders-kit-2-asc40114/p-qqqctqkqycqrqctz
Just my opinion, though.