FUNRISE ROCKS THE RADIO CONTROL WORLD WITH A NEW LINE OF VEHICLES

BASED ON THE EXTREME SPORT OF ROCK CRAWLING

Fastest Growing Extreme Sport Revs Up 2005 Line

WOODLAND HILLS , CA – August 15, 2005 – Looking for an adrenaline rush? Funrise Toy Corporation® puts you in the driver's seat for extreme off-road action and heart-stopping competition with the introduction of Nylint Rock Crawlers – a line of skilled radio control vehicles that will out-crawl any other.

Rock Crawling, a family-based motor-sport, is the latest 4-wheel drive activity to gain mass appeal in the US . The custom built competition vehicles are designed specifically to crawl over extremely rough terrain at very slow speeds – sometimes less than 3 mph! 

The idea of rock crawling is to go as slow as possible and take the hardest path on the trail to show off one's skill. The excitement is not the tortoise-level pace, but the vehicles' amazing ability to drive over giant boulders, climb nearly vertical grades, traverse rocky slopes sideways and generally appear to violate the laws of gravity in slow motion.

“We are very excited about the popularity surrounding the Rock Crawling community; it has become quite a phenomenon,” states Arnie Rubin , president of Funrise. “Our Nylint Rock Crawlers are unique and most certainly ignite the challenge of competition for both men and boys alike.”

“At Wal-mart, we look for products that are innovative and create a fun play experience for our customers,” comments Jim Fife , Buyer-Vehicles, Models, Radio Control for Wal-mart. “The Nylint Rock Crawler is one of the most exciting radio control vehicles I have seen in a long time,” continues Fife .

For serious rock crawling enthusiasts who want the highest level of function from their rigs, Nylint Rock Crawlers are “Built by Rock Crawlers for Rock Crawlers”. The Nylint Rock Crawler assortment is available in two body styles – Jeep Wrangler Unlimited and Scorpion. Both body styles are available in 1:6 th and 1:18 th scale and are replicas of the real machines; they are built to be durable and to handle any vertical challenge that crosses its path.

Both vehicles, equipped with battery and charger (1:18 th with 7V and 1:6 th with 12V), are fully articulated with super flexible suspension ensuring ultimate control as they tackle the trail with precision. Specialized aired down tires offer maximum traction to grip the rocky terrain. The 1:6 th scale also comes equipped with digital proportional steering and has the ability to shift on the fly! So hone your Rock Crawling skills and compete with your friends. Four-band radio control enables you to compete with other Rock Crawlers without signal interference.

The Nylint Rock Crawler vehicle assortment (ages 8 years and up) will be available as of August 15 th . The 1:18 th scale has an approximate retail price of $39.99, and the 1:6 th scale has an approximate retail price of $149.99. Funrise is also making extra parts available in order to modify each vehicle!

About Funrise

Founded in 1987, Funrise Toy Corp. is an adventurous innovator of superior toys and an industry leader in the manufacturing and distribution of the most popular children's toys.  Simply put….we create fun! In 2005, Funrise Toy Corp's core property portfolio of products encompasses many segments of the toy marketplace. Brands like Gazillion Bubbles®, Nylint®, Dr Dreadful™, and combined with leading licensed power brands such as Tonka®, Disney©, Scooby-Doo©, Charlie and the Chocolate Factory and many more, make our product offerings diverse and full of fun for kids of all ages! Funrise has offices in Woodland Hills , CA , Hong Kong , United Kingdom , and France with additional showrooms in New York City and Bentonville , AR.   The company is operated by its founder, Arnie Rubin , who also serves as Chairman of the Toy Industry Association (T.I.A.).  Funrise Toy Corp's success results from its commitment to quality manufacturing, progressive marketing and a values-based corporate culture.

Visit them at:

www.funrise.com/

To learn more about modifying your Nylint Rock Crawler, please visit the Nylint sections on our Forums.